Beyond Compliance
Your email list is the foundation of your marketing strategy. Any good marketer knows that it’s much more than just a collection of email addresses – it’s a direct line
Email compliance and deliverability are very closely tied together. Practicing the above healthy compliance and deliverability tips, like suppression lists and easy unsubscribing, will
Are you a Marketo user? Are you planning to become a Marketo user? Are you a non-Marketo user who enjoys keeping up with Marketo API integration news for some reason?
List scrubbing is a necessary tool for being compliant when sending emails. By the sound of it, email list scrubbing means making your lists squeaky clean. But there are uses
Alternate options for your preference center include updating email addresses, changing mailing frequency, choosing which topic (or topics) they want to be contacted about, and communication type (maybe they prefer
It’s a regular day. You’re getting ready to push that send button on an email campaign. Suddenly, you hear a sweetly shimmering voice in your ear, “Wait! Wait! Are you
For more great examples of email co-marketing, subscribe to email alerts/newsletters from brands like Rue La La, Choxi, and Groupon. Meanwhile, if you’re creating a co-marketing campaign please share it
