Beyond Compliance
Last month UnsubCentral spent time in New York, where we partnered with COGO Labs and LashBack to host an email acquisition panel. Armed with cocktails and a great view, UnsubCentral GM,
Email suppression lists. You’ve got them covered, right? You already know, for example, about the various reasons to “suppress” or exclude a contact from your next email campaign—including: Unqualified Status—Some
Big things are happening this summer. The US women’s soccer team just won the World Cup. Shark Week locked its jaws on huge numbers of TV viewers… Instead of competing
New email marketing technology and smarter email platform features are cropping up every day. In fact, some of the “futuristic” concepts marketers talked about just a few years ago—advanced personalization,
It’s important to have effective tools in place for email opt-out management. Heck, it’s the law. But great brands can do more than just practice defense. Working to proactively meet
Spring practically screams color—from the Easter eggs, to the flower beds, to the newest nail polish shades… So there’s probably no better time to experiment with color in your email
Humor is uniquely human. Dogs and cats don’t appreciate sarcasm. Your goldfish won’t even crack a smile at an episode of Parks and Rec. Yet laughter and comedy are among
Are you up to speed on the Google Inbox email app and desktop interface? Google’s Inbox by Gmail already has over 47,000 followers, even though it’s still an invitation-only service.
In the game of email marketing, quantity and quality are often at odds. Advertisers want to grow email reach and affiliates want to grow commissions—so deliverable addresses are at a
If you think the FTC is too busy to bother with your brand’s minor, unintentional CAN-SPAM violations, you could be in for a surprise. Not only have other brands/networks been
