Beyond Compliance
In case you haven’t heard, UnsubCentral has released our newest feature, Preference Center. While we’re super excited about it, we thought you might have some questions, namely WHY are we
Consider segmenting your emails. Here’s an article from Marketing Sherpa that outlines some legit claims in favor of segmentation.
We here at UnsubCentral can also help you with
According to research from Forrester Consulting, total advertiser spending on affiliate marketing is expected to exceed $4 billion between 2015 and 2016. Forrester’s survey also revealed: The majority of online
Last month UnsubCentral spent time in New York, where we partnered with COGO Labs and LashBack to host an email acquisition panel. Armed with cocktails and a great view, UnsubCentral GM,
You open your email and see 5 more ads asking if you’d like to meet THE cutest-50-and-up-singles in your area and you think, “Why do I keep getting these emails
Every day you’re doing more with email marketing: More mobile. More visual. More personalization. More affiliates and publishers, which means more opt-out data… Isn’t it time you found a tool
More than a decade after the passing of the CAN-SPAM Act, consumer-facing companies are well-versed in email compliance policy. They’ve even established a list of CAN-SPAM best practices that go
May is “Master Your Inbox Month,” according to these Australian productivity specialists. So if you’re targeting busy buyers, this is an ideal time to think about your emails (and your
It’s important to have effective tools in place for email opt-out management. Heck, it’s the law. But great brands can do more than just practice defense. Working to proactively meet
In the game of email marketing, quantity and quality are often at odds. Advertisers want to grow email reach and affiliates want to grow commissions—so deliverable addresses are at a
